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  • How do we humans make choices? This video explains a statistical analysis technique called
  • Conjoint Analysis
  • Part of a series of lectures for a marketing research class at Baruch College @thedigitalprof.
  • Conjoint Analysis

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Understand the magic behind Here's an overview of Want to uncover what really drives customer decisions? In this video, Professor Kevin Hartman introduces This video is a fun introduction to the classic market research technique,

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